PR4U Skill Labs: Intensive Workshops by Executives & Industry Experts
PR4U Skill Labs is a hands‑on workshop and training series designed for all seven PR4U teams, combining sessions led by current executives and invited industry professionals. Through practical exercises, real campaign simulations, and collaborative projects, participants will sharpen their communication, strategy, and event‑execution skills while experiencing how PR4U operates behind the scenes.
𝗦𝘁𝗼𝗿𝘆 𝗶𝗻 𝗗𝗲𝘀𝗶𝗴𝗻 | 𝗘𝗣 𝟬𝟮
PR4U is launching a one-to-one learning initiative through every team executive. The journey begins today with Creativity 4U (Creative Team).
In this episode, team members explored the basics of Design and the story of Graphic Design.
𝘾𝙤𝙣𝙙𝙪𝙘𝙩𝙚𝙙 𝙗𝙮:
𝗘𝗮𝗺𝗶𝗻 𝗛𝗼𝘀𝘀𝗮𝗶𝗻 – 𝘊𝘌𝘖, 𝘗𝘙4𝘜
𝗠𝗼𝘂 𝗔𝗴𝗻𝗲𝘀 𝗥𝗼𝘇𝗮𝗿𝗶𝗼 – 𝘔𝘢𝘯𝘢𝘨𝘦𝘳, 𝘊𝘙𝘌𝘈𝘛𝘐𝘝𝘐𝘛𝘠 4𝘜
𝗡𝘂𝘀𝗮𝗶𝗯𝗮 𝗔𝗻𝗶𝗸𝗮 𝗔𝗵𝗺𝗲𝗱 – 𝘋𝘦𝘱𝘶𝘵𝘺 𝘔𝘢𝘯𝘢𝘨𝘦𝘳, 𝘊𝘙𝘌𝘈𝘛𝘐𝘝𝘐𝘛𝘠 4𝘜
𝗠𝗮𝗻𝗶𝘇𝗲 𝗔𝗵𝗺𝗲𝗱 - 𝖩𝗎𝗇𝗂𝗈𝗋 𝖬𝖺𝗇𝖺𝗀𝖾𝗋, 𝘊𝘙𝘌𝘈𝘛𝘐𝘝𝘐𝘛𝘠 𝟦𝖴
𝙋𝙝𝙤𝙩𝙤𝙜𝙧𝙖𝙥𝙝𝙮:
𝘈𝘴𝘪𝘧 𝘈𝘩𝘮𝘦𝘥 / 𝘗𝘙4𝘜
𝘈𝘳𝘪𝘧𝘶𝘳 𝘙𝘢𝘩𝘮𝘢𝘯 𝘍𝘢𝘩𝘪𝘮 / 𝘗𝘙4𝘜
𝗣𝗥 𝗩𝗦 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 | 𝗘𝗣 𝟬𝟭
𝗣𝗥𝟰𝗨 is launching a one-to-one learning initiative through every team executive. The journey begins today with MARKETING 4U (𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗥 & 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗧𝗲𝗮𝗺).
In this episode, team members learned the basics of 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘃𝘀. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 — including key policies, core concepts, and how to apply them in practice.
𝘾𝙤𝙣𝙙𝙪𝙘𝙩𝙚𝙙 𝙗𝙮:
𝗘𝗮𝗺𝗶𝗻 𝗛𝗼𝘀𝘀𝗮𝗶𝗻 – 𝘊𝘌𝘖, 𝘗𝘙4𝘜
𝗝𝗮𝗹𝗮𝗹 𝗨𝗱𝗱𝗶𝗻 𝗥𝘂𝗺𝗶 – 𝘋𝘦𝘱𝘶𝘵𝘺 𝘔𝘢𝘯𝘢𝘨𝘦𝘳, 𝘔𝘈𝘙𝘒𝘌𝘛𝘐𝘕𝘎 4𝘜
𝗔𝘀𝗶𝗳 𝗔𝗵𝗺𝗲𝗱 – 𝘑𝘶𝘯𝘪𝘰𝘳 𝘔𝘢𝘯𝘢𝘨𝘦𝘳, 𝘔𝘈𝘙𝘒𝘌𝘛𝘐𝘕𝘎 4𝘜
𝗙𝗮𝗵𝗲𝘆𝗮 𝗟𝗮𝗯𝗼𝗻𝗻𝗼 𝗝𝗼𝘁𝘆 – 𝘑𝘶𝘯𝘪𝘰𝘳 𝘔𝘢𝘯𝘢𝘨𝘦𝘳, 𝘔𝘈𝘙𝘒𝘌𝘛𝘐𝘕𝘎 4𝘜
𝘗𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺 : 𝘔𝘢𝘯𝘪𝘭 𝘍𝘰𝘺𝘴𝘢𝘭 𝘚𝘢𝘪𝘮𝘰𝘯 , 𝘕𝘢𝘫𝘮𝘶𝘭 𝘐𝘴𝘭𝘢𝘮 , 𝘈𝘳𝘪𝘧𝘶𝘳 𝘙𝘢𝘩𝘮𝘢𝘯 𝘍𝘢𝘩𝘪𝘮 / 𝘗𝘙4𝘜
𝗪𝗵𝗲𝗻 𝗔𝗜 𝗪𝗮𝗹𝗸𝘀 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺 !
On 14 August 2025, ULAB’s Department of Media Studies and Journalism turned its permanent campus into a buzzing think-tank, welcoming 𝗔𝗶𝗱𝗶𝗹𝗮 𝗥𝗮𝘇𝗮𝗸, Google News Initiative Trainer.
From fact-checking at lightning speed to spinning stories that hook readers, the workshop pulled back the curtain on how AI is rewriting journalism’s rulebook.
Under the watchful eye of our honorable Head of MSJ Department 𝗣𝗿𝗼𝗳. 𝗦𝘂𝗺𝗼𝗻 𝗥𝗮𝗵𝗺𝗮𝗻, faculty and students dove head-first into a lively debate on what the newsroom of tomorrow might look like — and whether the robots will need coffee breaks.
𝘊𝘢𝘱𝘵𝘪𝘰𝘯 : 𝘑𝘢𝘭𝘢𝘭 𝘜𝘥𝘥𝘪𝘯 𝘙𝘶𝘮𝘪 / 𝘗𝘙4𝘜
𝘗𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺 : 𝘕𝘢𝘫𝘮𝘶𝘭 𝘐𝘴𝘭𝘢𝘮 , 𝘈𝘳𝘪𝘧𝘶𝘳 𝘙𝘢𝘩𝘮𝘢𝘯 𝘍𝘢𝘩𝘪𝘮 / 𝘗𝘙4𝘜
𝗢𝗻𝗲 𝗖𝗹𝗶𝗰𝗸, 𝗔 𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱 𝗣𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄'𝘀 𝗣𝗥.
But great PR isn’t just about words, it’s about capturing emotions, moments, and stories that speak louder than press releases.
Under the guidance of mentor 𝗝𝘂𝗻𝗮𝘆𝗲𝗱 𝗛𝗮𝘀𝘀𝗮𝗻 𝗞𝗼𝘄𝘀𝗵𝗶𝗸, our members stepped out of their comfort zones, learning how a single frame can change the way the world sees a story. This wasn’t just about mobile photography—it was about finding perspective, building vision, and shaping future PR storytellers.
This is only the beginning. The 𝗣𝗥𝟰𝗨 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗧𝗲𝗮𝗺 is committed to creating more powerful, hands-on experiences that will shape not just good PR professionals, but unforgettable ones.
𝘗𝘩𝘰𝘵𝘰 𝘊𝘳𝘦𝘥𝘪𝘵 : 𝘔𝘢𝘯𝘪𝘭 𝘍𝘰𝘺𝘴𝘢𝘭 𝘚𝘢𝘪𝘮𝘰𝘯 , 𝘔𝘒 𝘛𝘢𝘮𝘪𝘮 , 𝘚𝘩𝘢𝘫𝘪𝘥 𝘔𝘢𝘩𝘮𝘶𝘥 / 𝘗𝘙4𝘜
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February 2, 2026/
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PR4U is launching a one-to-one learning initiative through every team executive. The journey begins today with Creativity 4U (Creative Team)....